Chiffre Rouge, the first watch for men by Dior

Hedi Slimane, famous artistic director of Dior Homme ready-to-wear fashion, designed Dior's first timepiece for men. The Chiffre Rouge Dior wristwatch is now on sale throughout the network of Dior Homme stores.

The Dior Homme Chiffre Rouge incorporates the automatic mechanical movement "El Primero" by Zenith, the supposedly the most precise movement in the world. A tiny diamond is hidden on its reverse side. The date indicator is red for enhanced visibility. The winder crowns and the push-piece to reset the chronograph are in red ceramic.